Multinational telecommunications group, MTN, has launched the 2009 edition of the R13.6 million-rand MTN8 football competition in South Africa.
Eight teams that finished in the top eight of the 2009 Absa Premiership will battle it out with the winner collecting a whooping R8 million.
Speaking at the launch in Johannesburg today, MTN chief marketing officer Serame Taukobong added that the company was introducing innovative ways to bring football to the masses.
“The virtual launch is aimed at ensuring that fans, customers, as well as MTN employees are part of the MTN8 event via the web,”.
He said the site will provide full coverage of the 2009 MTN8 and each match will be covered through a match centre where users will have access to news, match previews match reports and photo galleries.
“As a customer eccentric organisation, MTN strives to provide innovative
ways for its customers and SA fans in general to access football using
advanced technology,” Taukobong added.
Meanwhile, he said, the mobile giant will on July 25 also launch a micro site within the MTN Football.Com website dedicated to the MTN8 tournament on July 25.
Speaking at the launch, Premier Soccer League chief operations officer Ronnie Schloss said the overwhelming success of last year’s tournament had made the league rethink its decision to shelve the tournament this season.
PSL had said earlier that the tournament will not be played this coming season citing time constraints ahead of next year’s FIFA World Cup that South Africa will host next June.
The eight-team tournament will kick off on 4 August and finish on September 26.
The MTN8, sponsored by the cellular company, proved to be one of the most exciting events in South African football last season.
The final between Kaizer Chiefs was filled with drama. First it was postponed due to bad weather. The rescheduled match lived up to its billing but finished goalless. Chiefs eventually won it on penalties.
MTN’s commitment to sport is underlined by it being the only African global sponsor of the 2010 FIFA World Cup South Africa.