Flytxt expands operations to South Africa


Technology leader in Mobile Marketing 2.0 expands global footprint Flytxt (, a leading mobile marketing platform provider, has announced plans to expand its business focus and presence to South Africa. “South Africa is one of the most vibrant markets. We are excited to be here and offer our mobile marketing technology to mobile operators and other large enterprises,” said David Harper, Chairman of Flytxt, who is in Cape Town to attend the company’s board meeting. Flytxt has played a leading role in the evolution of mobile marketing industry since 2000. It created many successful mobile marketing projects for operators including Orange Wednesdays, the longest-running and most successful mobile loyalty program in the world. In 2007 the company established its mobile marketing technology business and launched Neon, a fully integrated carrier class mobile marketing platform. Neon is deployed with many operators and large enterprises including Reliance Communication, the
second largest Indian mobile operator. With Neon’s patent pending technology marketers and advertisers can engage with subscribers in a truly conversational mode. Expressing confidence in a successful entry into the market Dr. Vinod V Vasudevan, Group CEO of Flytxt, commented that “As we have already seen with our clients, Neon gives marketers a unique opportunity to stay tuned to the actions of their subscribers, and respond to them immediately with relevant offers and information. This transforms the way mobile marketing is done.”As part of its expansion plans, the company has entered into a partnership with Azu Technology Advisors, which has 20 years of experience in the ICT sector. Commenting on the relationship, Mr. Benjamin Buckingham, Director of Azu commented that “We are happy to partner with Flytxt. We see great potential for Neon in South Africa and beyond especially given high proportion of anonymous prepaid subscribers.”