RE/MAX, White Wall Web deliver new digital initiative

THE partnership between White Wall Web and RE/MAX of Southern Africa is set to deliver a new digital initiative allowing RE/MAX agents in the region to leverage social media marketing opportunities.

This initiative is the first of its kind for a real estate agency in Southern Africa and creates real business value for RE/MAX associates.

According to Adrian Goslett, Assistant Regional Director for RE/MAX of Southern Africa , this enables RE/MAX associates (agents) to “truly cross the social media marketing frontier this year.”

“Social media has grown substantially over the past three years and has emerged as the next big frontier for realtors worldwide. We are proud to have assisted RE/MAX with being the first Southern African realtor to utilize this popular means of communication as a new marketing channel,” said Peter Flynn, MD of White Wall Web.

“We have other social media and web 2.0 strategies which we are working on with RE/MAX and expect that these will yield strong positive results for them in the coming year” he added.

The new implementation allows sales associates with social networking accounts such as Facebook and MySpace to manage and organize property listings through social bookmarking.

The social bookmarks automatically become visible to users that are in the agent’s social network. Once uploaded, a hyperlink to the actual property listing web page is added and individuals are able to view them through categories as well as through search engines.

White Wall Web is a leading software development company located in Cape Town while RE/MAX is a leading player in real estate in the region.