Kenyan consumers have become the biggest beneficiaries of intense competition in the mobile industry. Safaricom Kenya’s biggest mobile-phone company today announced that it will cut call charges by as much as 70 percent to win more customers.
“All our subscribers are continuously looking for ways and means to save money,” Chief Executive Officer Michael Joseph told journalists in Nairobi today. Safaricom is 40 percent owned by Vodafone Kenya Ltd., a unit of the U.K.’s Vodafone Group Plc.
This Telkom Kenya registered over 30 000 subscribers to its freshly minted GSM mobile phone service, sending warning shots to the entire market.
The East African said the phenomenal response has led to Safaricom and Zain, dominant players in the GSM market, have effected significant tariff reductions over this period.
Zain has introduced the Vuka tariff, which offers a competitive and pocket friendly flat calling rate of Sh8 to any network.
By ItnewsAfrica.com Reporter
