The first African online ad network has launched. Pamoja Media is an online advertising network that makes it very easy for marketers to reach the highly fragmented African market within the continent and in the Diaspora.
Joshua Wanyama, Founder, African Path and Benin Brown, Editor, Cheetah Index are the brains behind Pamoja Media.
Joshua Wanyama stated, ‘Being the first vertical ad network focusing on Africa, it is our goal to make it easier for marketers to reach Africans within the continent and in the Diaspora. The network will also be beneficial for publishers as they will be able to run appropriate ads. These ads convert better on their sites compared to generic networks thus increasing their revenue potential.’
The name “Pamoja” is the Swahili translation for “togetherness” and captures the essence of this new venture which aims to create a one-stop shop for advertisers who will now be able to go to one source and still advertise across various regions, countries, and publishers.
Douglas Kimani, CEO of Accents Telecom talks about advertising on the network. ‘We love what Pamoja Media doing for Accents Telecom. They have been able to expose our brand to our target market early in the game and for that we are thankful and looking forward to a successful and long -term partnership.’
The growth of computer accessibility in Africa coupled with the high demand for mobile technology has made the African online space the fastest growing internet market in the world. Pamoja Media enters the online advertising space as the first vertical advertising network to focus exclusively on Africa. Currently Pamoja Media boasts 20 million ad impressions reaching 1.2 million unique users across a number of leading African publishers.
