According to reports from analytics firm Covario marketers in the African, Middle East and Europe region are spending more then their budget on Google solutions.
Covario recommended that 90 percent of the paid search ad budget were accounted for by Google during the second quarter of the year.
In spite of this, Google is suffering in other markets, and is losing market share to Yahoo. In North America Yahoo searched budgets increased from 10 to 14 percent in the first quarter, while Google shares dropped.
Craig Macdonald of Covario said that it was exciting to observe trends like the losing streak in the paid search market, such as the loss of market share by Yahoo to Google.
By IT News Africa staff reporter
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