South Africa: Newspapers ‘must embrace’ digital future to survive

1
1281

CAPE TOWN, South Africa — Newspapers hoping to retain their readers and survive in the technological age must venture into the online and mobile phone spheres, a World Association of Newspapers (WAN) meeting heard Tuesday.


Speakers at a workshop said that the newspaper was a dying breed but could avoid extinction by modernizing its approach and extending its digital reach.

“We have to learn that online is where the action is, and we have to move our journalistic resources there,” Mario Garcia, chief executive of the United States-based Garcia Media Group, told delegates to the WAN’s 60th world newspaper congress and 14th world editors’ forum being held in Cape Town.

He described the new path of news, starting with an e-mail or mobile phone alert of a breaking story, followed by reading it online, and ending in its publishing in a newspaper the following day.

In such a scenario, he said, there was little point in newspapers repeating the news hours after it first broke. They would have to learn to present readers with new, forward-looking story angles.

“Nowadays, you have to assume that the reader knows more than you do,” he said.

Martha Stone, director of the WAN’s “shaping the future of the newspaper” program, told delegates that the time has come for news organizations to cross-train journalists to tell a story in print, radio, television, or online.

“Many newspapers experience today their circulations going down, but their reach into the market place with the internet is surging,” she said.

Leonard Brody, chief executive and co-founder of NowPublic.com, a Web site for “citizen journalism” with over 90,000 contributors in ordinary people worldwide, believed that the monopoly of traditional media was being challenged by camera phones and other technology enabling anyone to find news.

“We are moving very quickly into an era where everything is being recorded,” he told the meeting.

On Monday, a WAN report said that newspapers around the world saw a 2.3 percent rise in circulation in 2006 and a growth in advertising revenue despite the rise of digital media.

Source: Middle East Times

1 COMMENT

  1. I couldn’t agree more with this article because the world is moving so fast that it’s either one listens to a news radio station or relies on news subcribtions via e-mail or cell phone. The quicker the better as one could never know when to take immediate action in response to the news outbreak. All of ,this highlight the convenience such( techonological) servises bring with the package and the speed at which one gets to know about an incident.

Comments are closed.