Are you South Africa’s most globally connected individual?

Western Union is celebrating its 160th anniversary by launching a hunt for the most networked person in the world.

To celebrate this unique status, Western Union is calling for South Africa’s most globally connected individuals to step forward and take the Western Union Network Challenge at www.westernunionworld.com/yourworld.

The search will be fuelled by a new interactive, online app called Your World which Western Union has created to mark its birthday. It visualises Facebook fans’ global connections and users receive a score that shows how globally connected they are. They can compare their ranking against their Facebook Friends; against others in their country and against others in the world.

“When we were thinking how best to celebrate our landmark 160^th anniversary and the role we play in connecting people across the globe, Your World made perfect sense. We wanted to find a way to give consumers their own bird’s eye view of their personal network in the world. As well as being a fun way to celebrate the power of human connectivity, Your World is going to create some fascinating insights, and perhaps encourage more of us to reach out to our fellow global citizens,” said Western Union President and CEO, Hikmet Ersek.

Based on the Western Union Network Challenge, the most globally networked individual will have a unique opportunity to use his or her extensive network as a force for good.

Staff writer