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CUSTOMER ACQUISITION

We can connect your sales team to technology buyers throughout Africa, here’s how! 

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Your ability to attract new IT customers is critical to your survival

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The ability of technology vendors and service providers to attract new IT customers is critical to their survival in an aggressive marketplace. Customer acquisition and lead generation can be a costly exercise. An increasing number of businesses are outsourcing this process to expert vendors because of the inherent cost benefits as well as to take advantage of an expert partner’s specialized knowledge.

IT News Africa can provide a comprehensive customer acquisition and sales solution that is closely aligned to your sales and marketing plans. We can help you expand your market share while ensuring that operations remain as efficient as possible. Whether you are looking for telesales services, a customer survey solution, a tailored webinar or in-person event, or want to up-sell to existing customers, we can design a solution to meet your exact requirements.

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We help you identify and create the best possible list of clients out of our African database of 20,000+ IT decision makers and professionals, giving you the power to grow your business anywhere on the continent.

We have worked with a number of large IT vendors to generate qualified sales leads in West, East and Southern Africa.

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Because your future clients are a busy bunch and can always be on the move, we seek them out for you through every avenue available – voice, email, social, web, and mobile.
Please see below some of the lead generation activities we can offer your organisation:

• Banner campaigns aimed at driving your target prospects to lead generation forms.
• Tailored webinars and in-person events guaranteed to attract your target clients.
• Telephone agents dedicated to canvasing for IT buyers for your products and services throughout Africa.
• Inviting and confirming high-value prospects to your events.
• Appointment setting.
• Responding to product information requests.
• Copywriting and executing paid social media campaigns.
• Email campaigns aimed at driving your target prospects to lead generation forms.
• Building, nurturing and updating POPI/GDPR compliant marketing databases.

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Super-size your IT sales effort by leveraging our solutions!

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Capture your future customers with our lead generation and appointment setting services.

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Equipped with an understanding of your business requirements, we design a lead generation solution that delivers simply what you need: qualified sales leads and appointments.

IT News Africa can help you plan, design, and deliver effective customer acquisition support programs. We understand the importance of effective selling in expanding your customer base. Our focus is on leveraging our domain expertise to help you stay ahead in the market.

If you are looking for an outsourcing expert that can help you take your technology business to the next level, then your search ends with IT News Africa.

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Looking for more information on our IT Customer Acquisition solution?  Complete this form and someone will follow-up with you shortly.

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