Truecaller announced a strategic direct sales reseller partnership with AnyMind Group, a Business-Process-as-a-Service company for marketing, e-commerce and digital transformation.
Under this partnership, AnyMind Group will serve as the exclusive intermediary for Truecaller’s advertising inventory across Egypt, UAE, Qatar, Saudi Arabia, Israel, Ghana, Nigeria, Morocco, Malaysia, Singapore and Vietnam. The scope of the partnership is focused specifically on enabling brands and agencies to leverage Truecaller’s premium ad formats to reach highly engaged, high-intent users through relevant, data-driven advertising solutions.
With a strong on-ground presence and established relationships with leading advertisers and agencies across MENA and SEA markets, AnyMind Group brings deep regional expertise that will support the scaling of Truecaller’s advertising footprint locally. The partnership is designed to empower brands with impactful placements on Truecaller’s trusted communications platform, helping drive meaningful engagement with users in these fast-growing digital economies.
Commenting on the partnership, Hemant Arora, Vice President & Global Head of Truecaller Ads Business, said, “As Truecaller continues to expand its global advertising business, partnerships with strong regional players like AnyMind Group are critical to delivering localized expertise and measurable outcomes for advertisers. MENA and Southeast Asia represent high-growth markets with evolving digital maturity, and through this collaboration, we aim to bring brands closer to consumers via trusted and contextual communication experiences on our platform.
Truecaller continues to see strong user adoption across MENA and Southeast Asia, presenting advertisers with significant opportunities to connect with audiences in trusted, brand-safe environments.
Aditya Aima, Managing Director, Growth Markets; Co-MD, India and MENA from AnyMind Group added,“We are excited to partner with Truecaller to open its inventory to brands across MENA and Southeast Asia. With Truecaller’s scale and trusted user ecosystem, combined with our market depth and networks, we see strong potential to drive more relevant, high-impact advertising outcomes for advertisers looking to deepen engagement in these dynamic markets.”
