Superbalist’s Chief Product & Marketing Officer to Share CX Excellence Insights at #DRA2026

As Africa’s digital commerce ecosystem continues to mature, customer experience has emerged as the defining competitive advantage for modern retailers.

This focus will take center stage at Digital Retail Africa (#DRA2026), taking place on 26 February 2026 at the Southern Sun Cape Sun in Cape Town, where industry leaders will unpack the systems, strategies, and technologies shaping the future of retail.

Digital Retail Africa has established itself as a key platform for retail, e-commerce, and digital transformation leaders across the continent. The 2026 edition will bring together senior executives, innovators, and solution providers to share insights, case studies, and strategies shaping the future.

Among the confirmed speakers is Grant Paul Roy, Chief Product & Marketing Officer at Superbalist, one of South Africa’s most successful and customer-centric online fashion retailers.

Speaker Spotlight: Grant Paul Roy

Grant Paul Roy brings a wealth of expertise in product, marketing, and customer experience leadership. At Superbalist, he has spearheaded initiatives that transformed customer pain points into growth opportunities, resulting in record-high rates of acquisition, retention, and advocacy. From discovery to delivery, Grant’s work centers on understanding customer behavior, addressing pain points, and translating insights into scalable business solutions.

At Digital Retail Africa 2026, Grant will present a highly practical session titled “How Superbalist Optimises Search, Browsing, Checkout & Delivery for CX Excellence.”

In this session, attendees can expect an inside look at how one of South Africa’s eCommerce platforms continuously refines its end-to-end customer journey.

Roy will resonate with retailers, marketers, and CX professionals seeking to elevate their digital strategies. Delegates will gain invaluable insights into how optimizing the customer journey can unlock growth and strengthen brand loyalty in Africa’s fast‑evolving retail sector.

Full agenda: www.digitalretailafrica.co.za

Grant’s session is especially aimed at

• Retail and eCommerce leaders seeking to improve conversion and retention

• Product and CX teams looking to align customer needs with platform performance

• Marketing and growth professionals aiming to reduce friction across the funnel

• Technology decision-makers evaluating CX-driven investments

Gain firsthand insights and practical strategies from experts who are successfully navigating this new digital landscape.

Secure your place today with code “SAVE25@DRA” at checkout to save 25%

Don’t wait for the future of retail—create it.

Event Details

• Date: 26 February 2026
• Venue: Southern Sun Cape Sun, Cape Town, South Africa

Register now to attend Digital Retail Africa 2026

About Digital Retail Africa

Hosted by IT News Africa, Digital Retail Africa 2026 is the continent’s premier retail technology summit, designed to equip businesses with insights to adapt to shifting consumer behavior, implement emerging technologies, and overcome challenges in the digital marketplace. Attendees will gain access to thought leaders, case studies, and solution providers shaping the future of retail in South Africa and beyond.