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Trend Micro Unveils Advanced AI Capabilities

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Trend Micro Incorporated has unveiled significant additional AI-powered functionality in its platform to safeguard organizational use of AI and manage the risks associated with the widespread adoption of new AI tools.

Co-founder and CEO Eva Chen is spearheading Trend’s market-leading cybersecurity platform ahead of the RSA Conference 2024, where Trend researchers will deliver two talks on AI threat intelligence.


Eva Chen emphasized, “Great advancements in technology always come with new cyber risks. Like the cloud and every other leap in technology we have secured, the promise of the AI era is only powerful if protected. Our latest platform updates deliver new efficiencies to security teams and provide critical guidelines for AI use.”

Securing the AI Journey

Trend introduces new capabilities to protect every person accessing public or private generative AI services across organizations. The new elements in Trend Vision One™ – Zero Trust Secure Access (ZTSA) continue Trend’s leadership as the first vendor to focus on securing AI services and the people using them across the enterprise:

  • Centralized management of employee access and usage of AI applications
  • Prompt inspection to prevent data leaks and malicious injections
  • Content filtering to meet compliance requirements

Defense against large language model (LLM) attacks Building on years of using AI to better protect customers, the newly launched capabilities in Trend Vision One™ help manage the human risks inherent in using AI. These arrive as additions to proven capabilities for contextualizing alerts and decoding complex scripts, powering threat hunting queries that can help eradicate credential phishing, recommending customized response actions, and more.

Trend’s experts also provided guidance to the US Cybersecurity and Infrastructure Security Agency (CISA) on possible revisions to its Zero Trust Maturity Model (ZTMM), which aims to help organizations secure emerging tech integrations in their projects.

Dave Gruber, Principal Analyst at Enterprise Strategy Group, noted, “In addition to establishing and refining AI governance policies, security teams need effective mechanisms to identify, monitor, and implement controls for AI usage at both the individual and enterprise level. Security vendors like Trend Micro, who have both a long history and experience working with AI, and a proven record of delivering solutions for monitoring and implementing network, web, and cloud controls, are well-positioned to help security teams enable the rapid adoption of AI to accelerate business objectives in a secure manner.”

This cyber risk associated with AI applies to security vendors as well. Trend maintains a robust responsible AI model and believes that all security vendors have a responsibility to ensure technologies are developed and used in ways that are ethical, transparent, and accountable.

As a trusted partner to global law enforcement and security advisory committees, Trend provided guidance to the US Cybersecurity and Infrastructure Security Agency (CISA) on its Zero Trust Maturity Model (ZTMM), which aims to help organizations secure emerging tech integrations in their projects. Additionally, Trend is a proud signatory of the “Tech Accord to Combat Deceptive Use of AI in 2024 Elections” to fight misinformation.

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