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MTN: Top African Brand and Leader in ‘Doing Good’

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Vusi Melane
Vusi Melane
Staff Writer

The MTN Group has maintained its position as the top brand in the annual ‘Brand Africa 100: Best Brands’ survey. Additionally, it continues to lead among African brands in terms of societal, environmental, and corporate responsibility efforts. This recognition underscores our commitment to ESG- Environmental, Social, and Governance initiatives aimed at fostering shared value and sustainability across business, society, and the globe.

Thanks to partners, we remain focused

President and Chief Executive Officer for MTN Group, Ralph Mupita, says, “This Africa Day, we take heart from this accolade and would like to acknowledge and thank our partners everywhere for their support.”

“MTN is committed to meeting our customers’ current and future needs, leveraging digital capabilities for a more sustainable future, and fostering strong partnerships to drive meaningful change. These awards inspire us to keep focused.” adds Mupita

The Brand Africa awards stem from independent research conducted across more than 30 markets, which collectively represent 85% of the continent’s population and economic activity.

Ambition 2025

MTN Group operates mobile services in 17 African countries. Since 2021, our strategic focus has been articulated through ‘Ambition 2025: Leading digital solutions for Africa’s progress.’

Among our core ESG commitments are initiatives aimed at environmental responsibility, including achieving Net Zero emissions by 2040. We also prioritize driving digital and financial inclusion and fostering a diverse society. Additionally, we are dedicated to being a reliable partner to stakeholders, working collaboratively to create and preserve value, and promoting inclusive economic growth throughout the continent.

Most valuable brand in SA

In April, Brand Finance ranked MTN as the most valuable South African brand. Additionally, it recognized MTN as the leading South African brand in terms of sustainability perceptions value. Brand Finance assigned MTN a brand value of R68.2 billion and a sustainability perceptions value of R5.7 billion.

Source: Brand Finance

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