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Tarsus, iiDENTIFii to bolster biometric security in Africa

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Vusi Melane
Vusi Melane
Staff Writer

Tarsus Distribution has entered into a distribution agreement with iiDENTIFii, an innovator in biometric technology based in Cape Town. This partnership introduces cutting-edge identity verification solutions to the African continent.

A Hawkins
Alan Hawkins

As a prominent provider of integrated information and communications technology- ICT solutions in Africa, Tarsus Distribution is enthusiastic about the partnership’s potential to greatly enhance identity verification processes across the region. This strategic collaboration underscores both companies’ dedication to enhancing security and accessibility in Africa’s ever-evolving digital landscape.

iiDENTIFii is leading the way in face authentication technology, providing innovative solutions tailored to the diverse and unique needs of the African market. Their advanced algorithms are crafted to precisely recognize individuals from different ethnic backgrounds, meeting the crucial demand for inclusive and impartial identity verification procedures. This capability holds particular significance on a continent as ethnically varied as Africa, where conventional algorithms frequently prove inadequate.

CEO and founder of iiDENTIFii, Gur Geva shows some zeal over this partnership, he says “Collaborating with Tarsus Distribution opens a breadth of opportunities for us. It’s akin to plugging into an external marketing partner that will propel our solutions in front of the right audience. Tarsus not only amplifies our market reach but also possesses an understanding of our technology, ensuring it reaches the appropriate channel partners. Their role as a distributor has a multiplier effect on our ability to connect with key markets across Africa.”

G Geva
Gur Geva

General Manager for Enterprise Solutions at Tarsus Distribution, Alan Hawkins highlights the distinct advantages of iiDENTIFii’s technology, particularly its ability to mitigate bias in identity verification. He says “This partnership is set to benefit large enterprises requiring robust biometric verification by leveraging technology that’s tailored for the African demographic. The uniqueness of iiDENTIFii’s solution lies in its algorithm’s capability to recognise and understand the diverse facial features found across the continent, making it a groundbreaking tool for organisations aiming to enhance security and user experience while addressing the critical issue of bias in identity verification.”

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