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Avoiding Pitfalls in Business Website Design: What to Know?

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In today’s digitally connected world, consumers expect every business to be fully searchable online for product information, location, and operating hours, accessible through an easily navigable website. Recent global research by GoDaddy indicates that 90% of small businesses surveyed consider the digitalization of their business to be either very important or quite important.

With ample opportunity to reach customers locally and globally, many businesses are likely considering how to enhance their online presence this year.

website pictureHere are 6 tips to help build a website that boosts visibility online and serves as a professional hub for your digital presence:

1. Define the purpose of your website: Clearly outline what your business offers and how you want visitors to engage with it, ensuring your website’s front page communicates this effectively.

2. Share your story creatively: Set your business apart by showcasing your brand personality and the story behind your business through videos, images, and blog content, fostering deeper connections with your audience.

3. Implement clear call-to-action: Encourage lead generation by incorporating prominent and clear calls-to-action tailored to the specific products or services your business offers.

4. Start with simplicity: Begin with a simple website that is easy to navigate and cost-effective to build, focusing on quality content, fast loading speeds, and mobile optimization.

5. Understand your target audience: Tailor your website design, function, and content to resonate with your target audience, considering factors such as age, interests, communication preferences, and content consumption habits.

6. Choose the right tools and hosting provider: Utilize user-friendly website building tools like GoDaddy Website Builder, which offers templates and features to create a professional website without technical expertise. Consider hosting your website with the same provider where you registered your domain for a more integrated experience.

Establishing an online presence for your business can facilitate growth and customer engagement for years to come.

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