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Mangomolo picked for NOW! Online Channel OTT Video Platform.

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Vusi Melane
Vusi Melane
Staff Writer

A prominent full-service OTT video platform provider, Mangomolo, has been selected by UPICtv, the commercial OTT arm of Botswana Fibre Networks (BOFINET), to furnish a comprehensive solution for The Ministry of Youth, Gender, Sport & Culture (MYSC) of Botswana. This collaboration aims to streamline and expedite the distribution of OTT video content throughout the nation. Mangomolo’s end-to-end OTT video management platform empowers MYSC to broadcast its NOW! Online Channel seamlessly across various devices, ensuring an enhanced viewing experience for audiences.

NOW! empowers viewers throughout Botswana to enjoy linear and on-demand content at any time, from any place. Viewers receive personalized recommendations, simplifying access to desired content, while also facilitating easy sharing of favorite shows with friends via social media platforms such as WhatsApp, X, and Facebook. This project was conceived and executed in collaboration with our local partner, Plastique, and our regional partner, Broadsmart, who served as the project management lead.

Founder and CEO for Mangomolo, Wissam Sabbagh said “The rapid growth of smart devices across Africa is creating opportunities for broadcasters to deliver their content wherever their viewers want to consume it. Our work with NOW! is enabling more viewers across Botswana to access local video content and benefit from flexible and personalised

Wissam Sabbagh

experiences. We’re making it as simple as possible to consume content and grow audiences. With NOW! we’re matching world-leading OTT video solutions with local content to create innovative viewing experiences.”

NOW! is a youth-focused channel established by MYSC to promote and showcase local talent in the realms of youth, gender, sports, and cultural development. It is also dedicated to fostering the growth of the Botswana Film and Television industry. NOW!’s OTT video service will assist MYSC in delivering a diverse array of content to users, encompassing docu-series, music shows, entertainment, and kids’ programs.

UPICtv Manager Ramphala Kgabanyane said “Working on the NOW! platform together with Plastique, Mangomolo and Broadsmart has been a game changing initiative for local streaming in Botswana. The team quickly understood our objectives and have been our guide on our digital journey. They made it simple and efficient to develop and deploy new services that are easy to manage in the backend and simple for viewers to navigate on the frontend. Mangomolo really delivers comprehensive solutions with true end-to-end support. Ultimately, this will benefit viewers and the TV and film industry of Botswana. NOW! gives our creative community a way to reach the largest possible audience across the country.”

Mangomolo offers an end-to-end automated modular service designed to seamlessly adapt to NOW!’s evolving requirements, thereby enhancing operational efficiency. Our comprehensive suite of monetization options and automation capabilities empowers partners to maximize their digital reach across all devices from a unified platform.

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