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AI Peaks as High Ranking Search Topic in SA

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Google Search trends reveal search interest in Artificial Intelligence is at an all-time high in South Africa. Search trends indicate that people have searched for AI more than ever this year, with interest rising by 230% since last year – and 700% over the last five years.

Google, which released their conversational AI service Bard in South Africa in March, sees AI as having huge potential to help people, businesses, and communities. Google has committed to pursuing AI responsibly, which includes advocating for responsible regulation, working in partnership with others to get AI right, and prioritizing the technology’s purpose for the public good.


Besides turning to the search engine to gain a better understanding of AI, people in South Africa have started using AI to increase their productivity, capture their imagination, and build their careers.

Search interest in AI, particularly for CV creation increased by 1,050%. Searches for AI song generators, AI logo generators, AI photo editors, AI video editors, and AI storywriters are some of the most popular topics. Other trending topics include; what is AI technology? how to invest in AI? and who created AI?

Alistair Mokoena, Country Director, Google South Africa said: “It’s heartening to observe the surge of interest in AI among South Africans. As with many across the African continent and the world at large, South Africans are keenly exploring and reaping the benefits of conscientiously developed AI tools. The technological landscape is evolving at an unprecedented rate, bringing forth a myriad of innovations.

“As we navigate this transformative era, our focus in South Africa remains clear: to collaborate closely, act with utmost responsibility, and ensure that we harness the vast potential of AI to its fullest, always prioritizing its responsible application.

The trends, released today, also show that people in South Africa are increasingly interested in building their careers and learning new skills. People in South Africa are also turning to Google looking for resources to build their careers. Searches for “how can I start a business with no money”

Alistair adds that people in South Africa are also looking to gain new certifications, particularly in digital skills – with searches for courses in business management, teaching, health and safety, and cyber security all trending in 2023. Searches for “digital marketing courses” have doubled in 2023 so far, while search interest in machine learning courses has increased by 1,500%

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