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Digital Retail Africa 2022 will be held virtually on the 26th of January 2022
With the global pandemic acting as an accelerant, digital transformation across retail verticals has gained new momentum, seeing rapid adoption of digital technology across the sector.
According to a 2021 research report released by PWC, people affected by the pandemic are driving a “historic and dramatic shift in consumer behaviour”. The consulting firm reports a strong shift to online shopping as people were first confined by lockdowns, and then many continued to work from home.
Another significant finding from the report is that consumers are not likely to go back to their old ways of shopping once the pandemic is over.
Online sales in South Africa grew by 66% in 2020 to more than $1.8 billion (ZAR30 billion). This means that retailers have no choice but to reimagine the functionality of stores and tap into digital tools to stay relevant for the ‘new normal-customer’.
Under the theme “Developing sustainability and competitiveness in the post-pandemic retail landscape”, #DRA2022 will bring together hundreds of retail and technology leaders to engage on key retail technology trends and their impact on the sector. This event will also delve into how to survive by harnessing new technology to improve both Customer Experience and Operational Efficiency.
Confirmed speakers for Digital Retail Africa 2022 include:
Key topics to be discussed:
To register, speak or exhibit at the conference, visit: www.digitalretailafrica.com .