African music streaming service, Boomplay announced on Monday, 18 November 2019, that it’s teaming up with Sony Music Entertainment (SME) to expand its reach within Africa. The service, which already has over 60 million users with an impressive catalogue of over 10 million songs and videos, is already available in Cameroon, Ghana, Ivory Coast, Kenya, Nigeria, Rwanda, Senegal, Tanzania, Uganda and Zambia.
According to the company, its vision is to build the largest and most reliable digital music ecosystem for artists and content creators in Africa – something that it hopes this new partnership with SME will achieve.
Boomplay’s Director of Content & Strategy, Phil Choi says, “We are delighted to partner with SME and having their internationally recognised repertoire on board! This is a significant step for us in achieving our aim to develop the African music eco-system and we are excited about the opportunities that this strategic partnership will bring for African artistes and our users”.
“Music remains the only universal language, transcending the thoughts, boundaries, philosophies, cultures and preferences of individuals. This partnership offers our African stars a stronger opportunity to be heard on the global scene – increasing their reach and exposure,” says Boomplay’s Head of Marketing for Africa, Tosin Sorinola.
SME’s Managing Director, Sean Watson concludes, “SME is delighted about working with Boomplay to deliver some of the greatest music in the world to African music lovers through our newly concluded partnership. We look forward to bringing Africans together on Boomplay to discover, listen to and enjoy the millions of songs our exceptional Sony Music Entertainment artists have created!”
Boomplay is currently available on Android, iOS and Web.
Edited by Jenna Delport
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