Audio streaming platform – Spotify has acquired global audio production and collaboration marketplace, SoundBetter. The announcement, which came on Thursday, 12 September 2019, sheds no light on the value of the deal. With this, Spotify adds a community of more than 180,000 registered artists to it’s 232 million-strong user base – including 108 million Premium subscribers, spanning 79 markets.
According to the platform, SoundBetter ‘taps into the growing market of audio professionals looking to create better-sounding content and searching for partners to advance their work’. This aligns perfectly with Spotify’s mission to discover, manage, and share audio content across the globe.
“As we build out our tools for creators, we want to give them the resources they need to thrive. SoundBetter has the same vision,” says Spotify VP product creator, Beckwith Kloss. “We’re excited that creators can generate income through SoundBetter, as well as benefit from its network of top professionals – from instrumentalists to songwriters to producers – as they perfect their tracks.”
TechCrunch journalists, Catherine Shu and Ingrid Lundenthe believe that the deal is a sign that Spotify is likely going to continue investing in more ‘behind-the-scenes services’ when it comes to artists and producers.
“SoundBetter offers the most comprehensive global marketplace for music and audio production professionals in the world, along with a member community spanning 176 countries and 14,000 cities worldwide,” says SoundBetter co-founder and CEO, Shachar Gilad. “We are excited to benefit from Spotify’s global scale, resources, and vision to expand our network and drive more economic opportunities for artists of all levels.”
By Jenna Cook
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