Jumbo Group, a technology company based in Dubai, recently announced that it has chosen Microsoft’s Dynamics 365 as an important tool on its digital transformation journey.
Jumbo has said that its options for digital transformation were limited by its legacy ERP system. As a result of this, the company searched for a replacement that would be cloud-based, intelligent, scalable cost-efficient, agile and integrated platform with other initiatives such as Last-Mile Delivery, Call Centre Solution, ITSM, RPA, Retail CRM and 3PL. Dynamics 365 was selected by Jumbo’s procurement team for these specific reasons and for its ability to provide ‘cutting-edge’ business intelligence through a unique merger of ERP and CRM systems.
“Jumbo’s customers expect a premium experience and we have always prided ourselves on being able to deliver it. But those expectations are constantly changing and we knew we have to build a commerce platform to allow us to modify our operations almost in real-time. Microsoft presented itself as the obvious partner. The time-to-market and cost-planning aspects of Dynamics 365 were very appealing to us, as were the options to revamp critical business applications like ERP and CRM and have them adapt to our chosen best practices and specific operational needs,” said Arvind Agrawal, CEO of Jumbo Group.
“Jumbo Group will now be able to engage customers, empower employees, optimise operations and reinvent the way it does business, by leveraging the most intelligent commerce platform in the industry. Organisations face increasingly demanding consumers in the shape of millennials and Generation Z – those who know what they want and how they want it. Dynamics 365 will arm Jumbo decision-makers with 360-degree views of these customers and more, to help them create buying experiences that will be peerless across the region,” said Steve Rogers, CVP for Dynamics 365, EMEA, Microsoft during an event at Jumbo’s Bur Dubai headquarters.
The event at Jumbo’s Bur Dubai headquarters at which the agreement was announced served as a preamble to the project’s first steering-committee meeting, where senior Microsoft executives and key Jumbo stakeholders talked about planning and strategy for the upcoming journey. This deployment is aimed at leveraging the power of the intelligent Microsoft Cloud to deliver some of the industry’s most advanced artificial intelligence. Microsoft has said that it has seen an increasing demand for the benefits of the intelligent cloud in the Middle East in recent years, with data highlighting a growing majority planning migration. During this trend, Microsoft, earlier this year, opened two cloud data centres in the UAE that aimed at serving regional innovators and helping them to achieve more than they currently are.
Edited by Kojo Essah
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