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South African engineers gamify the golfing industry

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Jenna Delport
Jenna Delport
I’m a tech writer, world traveller, avocado-eater and dog lover, not always in that order.
South African engineers tech-ify the golfing industry
South African engineers tech-ify the golfing industry.

Smart tracking gamification platform, Inrange been successfully installed at Greenwich Peninsula Driving Range in London as well as the Leadbetter Academy World Headquarters in Orlando, Florida. 

The platform, designed by a team of South African engineers, hosts a distributed radar system made to accurately track balls across the range and the field.

According to the team, Inrange is an advanced system designed to pull together the threads of innovation, technology and sporting expertise into an immersive experience that appeals to all levels of golfing player, from newbie to professional. 

“Technology, designed specifically to enhance the golfing experience and improve player capabilities, is now providing players across all ages and abilities with rich insights into their performance,” says Nick Longley, Co-Founder of Inrange. 

Inrange uses ultra-sensitive radar sensors alongside in-app data and insights powered by the technology’s algorithm. The Inrange handicap dynamically calculates player performance, and it gives them the information they need to practice with purpose.  

“Players can use the data provided by this technology to track how they are playing, identify what they are doing right, and optimise their skills for on-course performance. They have access to information that allows them to refine their skills whether or not they are professional players or people looking to improve their game. Smart technology allows for players to enjoy a purpose-driven practice that challenges their skills and their experience,” continues Longley. 

Inrange is said to offer a new user experience that courses and driving ranges can use to attract the millennial, experience-driven market, allowing them to compete against one another in hitting targets, completing tasks or achieving specific goals.

Longley concludes, “leading golf courses and driving ranges want to create purpose-built facilities that cater for the needs of their diverse client base to ensure they stay relevant and that they provide quantified experiences to their members and players. They want the best possible technology that delivers market-leading tracking capabilities but that also allows them to gamify the experience”. 

Edited by Jenna Cook

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