Global smartphone brand, OPPO announced on Thursday, 22 August 2019, that the establishments of its new Global Sales and Global Marketing Business Units aim to drive the company’s integrated development in global markets and provide consumers around the world with quality smart products.
The announcement came soon after Alen Wu, previously President of International Business was appointed as Vice President and President of Global Sales at OPPO. According to the company, Wu is not the only one taking up a new job title as Brian Shen, previously President of Mainland China Business was appointed as President of Global Marketing. Both Wu and Shen will report to OPPO CEO Tony Chen.
“We have always run our business with a global vision of ‘One Market, One OPPO’. We consider global markets as one market, therefore, we need to focus on worldwide resource integration for development globally,” says Tony Chen.
“Both Alen and Brian are outstanding leaders who have made significant contributions to OPPO. I am confident that they will lead our global team to continuously drive more breakthrough innovation. This integration will support our further expansion and growth in the MEA region.”
Alen Wu has served as President of International Business at OPPO since May 2018. OPPO notes that over the past year, Wu’s leadership has been integral to the company’s successful entry into a number of international markets as well as to substantial achievement in building their global brand.
Brian Shen, who has served as President of Mainland China Business at OPPO since May 2018, is set on continuing the company’s ‘leading position’ in the Chinese market. Shen has also spearheaded a wide range of marketing campaigns, including several worldwide brand collaborations.
Edited by Jenna Cook
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