LiveXLive Media, a global digital media company, announced that it has partnered with festival organiser Afro Nation. The partnership includes a global content and distribution agreement, granting LiveXLive exclusive live streaming, video, video-on-demand, virtual reality, mobile, theatrical, and television rights.
The partnership officially launches on Thursday, 1 August 2019, Afro Nation festival.
Afro Nation was created by Adesegun Adeosun Jr., and his partner, Obi Asika, in hopes of bringing African culture to a worldwide audience. More than 90% of the artists performing at the festival are African. Headlined by Wizkid, Davido, and Burna Boy, the inaugural Afro Nation festival sold out in less than 36 hours.
“One of our key aims is to create more live platforms where artists of African origin have an opportunity to headline and take centre stage,” says Aika. “We strive to deliver world-class production, facilities, service & entertainment to our customers.”
“Partnering with Afro Nation to distribute this amazing music and content globally aligns perfectly with LiveXLive’s central goal of connecting people and cultures through music,” says Robert Ellin, Chairman and CEO of LiveXLive. “As a live social music platform, LiveXLive brings music fans all over the world together, and we’re thrilled that we can be a part of the Afro Nation mission.”
In addition to performances, artist interviews, and backstage exclusives, LiveXLive has noted that it will also stream on-the-ground content that captures the spirit and the culture of the festival.
The live stream can be viewed between August 1st and 4th on LiveXLive apps and websites, as well as on streaming partners including Twitch, YouTube, Facebook and Twitter; the schedule will be announced before the start of the festival on www.livexlive.com and LiveXLive’s social handles and apps.
Edited by Jenna Cook
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