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Printronix partners Tri-Continental to expand reach in Africa

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Jenna Delport
Jenna Delport
I’m a tech writer, world traveller, avocado-eater and dog lover, not always in that order.
Printronix partners with Tri-Continental to expand reach in Africa
Printronix partners with Tri-Continental to expand reach in Africa.

On Tuesday, 9 July 2019, Printronix signed an agreement with Tri-Continental to broaden their reseller base and strengthen presence within Central, East and West Africa. Under the agreement, Tri-Continental will distribute Printronix and TallyGenicom line matrix printers as well as its desktops. 

Based in West London, Tri-Continental has expanded its operation to span 36 countries in Africa. Joseph Musisi, Tri-Continental Director and General Manager, says he is confident that “the expanding range of reliable quality printers from Printronix is ideal for Africa’s many applications, its demanding environments and multiple vertical markets”. 

“Printronix is well known for its reliable quality printers. The devices are globally recognised for their unrivalled performance in mission-critical applications where downtime is not an option and cost-effectiveness is a priority.  Printronix is a trusted supplier with a long list of high profile global customers, many of whom have a presence in Africa. We can add new local customers to that list, as well as expand the usage of Printronix printers across all the countries where we are present,” explains Joseph.

Rosemarie Zito, Printronix Vice-President of Sales & Marketing, says, “Printronix is looking forward to working with Tri-Continental. Its team has a great track record for building reseller channels throughout Africa, which will greatly support our solutions. In addition, we believe Tri-Continental is complementary to our existing distribution channel in the region”.

Edited by Jenna Cook

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