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ICEE•SA 2018 to showcase latest innovations in consumer electronics

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ICEE•SA 2018 to showcase latest innovations in consumer electronics
ICEE•SA 2018 to showcase latest innovations in consumer electronics

The International Consumer Electronics Expo South Africa (ICEE•SA 2018), which will take place at the Sandton Convention Centre from 7 to 9 November, will provide an opportunity to discover the latest innovations in consumer electronics and make sure that you and your business are equipped to move with the times.

According to Brian David Johnson, futurist at Intel: “The size of meaningful computational intelligence is beginning to approach zero. Now, of course, batteries and all that sort of stuff are shrinking at a different rate, but still – ultimately what that says is that we can put intelligence into anything. We can put it into a chair, we can put it into a shoe, we can put it into the wall – we can essentially turn anything into a computer.

“In effect, in many areas it’ll be like you’re living inside a computer. And so, the way that you then architect that, the way that you build those systems, the way that you build the communications and the networks and the software and the services, is fundamentally different than the world that we have today, so computing becomes invisible.”

It is hard to imagine, but the internet of things, wearables and unmanned systems – which are already a reality and will be on display at ICEE•SA – give an idea of what living inside a computer might be like, where we are completely surrounded by smart household and workplace items.

The latest cutting-edge technologies will be on display at the expo, including brand-new, quality products that will be launched in South Africa for the first time.

“ICEE•SA 2018 showcases a vision of the future and provides greater opportunity for South Africans to become part of the global technological revolution,” says expo organiser Elva Wang, project manager at Hong Kong-based DFE International.

Electronics that will be at the expo include gaming and peripherals, emerging technology, vehicle technology, family and lifestyle electronics, communication products and accessories, portable electronic products and accessories, and computer hardware, software and peripherals.

The expo travels the world and is the only one of its kind in Africa – it aims to boost technological transformation in by putting local buyers and consumers in touch with technology developers and marketers from China. The ICEE also visits the United Arab Emirates, Kenya, Thailand, Iran, Brazil, India, Indonesia and Russia.

The exhibition will fill Hall 1 at the Sandton Convention Centre, with exhibitors predominantly coming from the south-eastern Chinese tech-hub of Shenzhen, which has been likened to Silicon Valley in the United States. Shenzhen is across the border from Hong Kong’s New Territories and is a fast-growing metropolis that is home to many global corporations and technology companies.

“ICEE•SA is all about making connections and it provides the perfect opportunity for those working in the electronics and technology industries to grow and strengthen their industry networks,” says Wang.

“Local buyers will be able to meet manufacturers from China face-to-face. To ensure smooth negotiations and discussions between exhibitors and visitors, there will be translators and facilitators on-site. The quality of the products on display is of prime importance to the organisers, and exhibitors are carefully screened to ensure the ICEE offering is top-class.”

There will also be a conference about investment in the electronics market from 2 pm on 7 November.

Snacks and cold drinks will be available, and there will be exciting prize giveaways on 8 and 9 November. South Africa’s top technology micro-influencers and bloggers will be in attendance.

The expo will be open from 10am to 6pm on 7 and 8 November, and from 10am to 5pm on 9 November. Entrance to the expo is free, but participants should pre-register on the ICEE•SA 2018 website to avoid queues at the door.

Edited Fundisiwe Maseko
Follow Fundisiwe Maseko on Twitter
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