MYDAWA, an e-health platform that enables customers to purchase authentic medicines and wellness products has hit over 30,000 registered users in December 2017. The platform was launched in March 2017 and features a unique mechanism that gives back control to the consumer.
Speaking during an update on the growth of the platform, MYDAWA Managing Director Tony Wood said that the steady rise in users was driven by rising healthcare costs, an increasing value conscious customer and negative patient experiences reported in Kenya.
“MYDAWA is proud to be a formidable force in disrupting Kenya’s healthcare industry through innovation. The company is anchored on privacy, convenience and guaranteed quality as part of its promise to service delivery,” said Wood.
The MYDAWA solution allows customers to gain the advantage of having increased transparency, convenience and affordability.
Once a prescription has been uploaded online, the consumer can use the mechanism to verify authenticity of products from source all without compromising on their privacy and convenience. Products sold at the platform are 40% below the market price for MYDAWA products, whilst 3rd party products are sold at a 20% cheaper rate.
Wood further emphasized the need for healthcare operators to continue to embrace disruption in the industry to become more efficient, to lower costs, increase accessibility to healthcare and provide patient-centric care.
Technology, especially the internet, has added immense value where the consumer is now more informed and empowered. MYDAWA enables the consumer to access healthcare products through its platform whilst maintaining quality and affordability.