Citrix has announced the appointment of Andy MacDonald as Area Vice President, Emerging Markets. Andy brings three decades of European and Emerging Markets experience to Citrix, plus notable expertise in leading multicultural teams in the networking and cloud arenas to drive business growth in challenging environments. Reporting to Sherif Seddik, Senior Vice President and Managing Director Citrix EMEA, he will be responsible for the growth and development of Citrix sales and services operations in the newly-created area by driving revenue, executing an aggressive growth strategy and cultivating the company’s valued partner ecosystem.
Citrix is creating the new Emerging Markets area to better serve customers and partners as they transition to, adopt and manage complex cloud environments. The area is comprised of the following high-growth regions: Russia & CIS; Eastern Europe (including Turkey, Israel and Southeast Europe); Middle East & North Africa; and Sub-Saharan Africa.
“Andy’s experience and expertise will provide invaluable support and insight for many of our customers in Emerging Markets as they embark on their cloud journey. At the same time, the new sales area will enable Citrix to draw on the talents of Andy and his team to create more innovative methods of approaching these markets, rather than applying go-to-market strategies intended for larger or more mature markets. I am excited and confident in Andy’s ability to drive the business forward and help Citrix achieve its cloud-centric future”, says Sherif Seddik, Senior Vice President and Managing Director Citrix EMEA.
Prior to joining Citrix, Andy held several Emerging Markets leadership roles at Cisco Systems in Dubai, UAE since 2008, most recently as Vice President, Global Services Provider Sales, Middle East, Africa and Russia. In this role, he was responsible for building and driving Cisco’s Service Provider Sales strategy across the region. Prior to this, Andy co-founded Internetwork Support Limited (ISL) in the UK in 1992, which grew into one of Europe’s largest and most recognized networking companies. On the sale of ISL to ThruPoint in 2001, he led the combined organization across EMEA until 2008. Andy began his career holding various technical and managerial positions at BT based in Glasgow, London and Paris.
“It is an exciting time to join Citrix. Work is increasingly digital and virtual. To be productive, we all need a seamless user experience across different devices and platforms. Businesses throughout the emerging markets area are looking to reimagine the future of work, by deploying comprehensive secure digital workspaces that unify the apps, data and services people need to be productive. Adopting – and managing – complex cloud environments is a high priority for organisations, and presents a significant opportunity for Citrix to help our customers in the emerging markets on that journey,” says Andy MacDonald, Area Vice President, Emerging Markets at Citrix.