As the rivalry and competition between the two taxi hailing apps, Taxify and Uber, grows across the continent, a new player is entering the game. Little, the newest taxi hailing app, has the backing of Kenya’s telecoms company, Safaricom, and is set to begin operation in Lagos as of 8 October 2017, according to a report by Tech City NG.
In what will be the first time the taxi hailing app will be leaving its country of origin – Kenya – the company will be competing with already established companies Taxify and Uber for a share of the market in Lagos.
According to a report by Telecompaper, Little’s CEO, Kamal Budhabatti, speaking on the expansion said that the firm is also aiming to grow its network locally by launching the e-hailing app in Eldoret and Nakuru towns adding to Nairobi, Mombasa and Kisumu as cities of operation.
Budhabatti added that the Little team is already in Nigeria for the official launch on 8 October 2017 and it is hoping to extend the business further in the continent.
The app was developed by local financial technology firm Craftsilicon and has so far registered about 2,000 drivers on its platform. There are about 10,000 trips daily, according to Budhabhatti.
He said recent features added in the app, which include a panic button to boost the security of passengers and drivers and a facial recognition system will be introduced in the Nigerian market too.