South African events listing platform moves onto a global URL

Localised family ‘what’s on’ sharing app, I’m Bored, has undergone a refresh, and has re-branded as Fun Nearby. Created by KRS Mobile’s Simplifier-in-Chief Lorraine Steyn, and her then 10-year-old son, in 2014, the free events listing platform and service has grown to become a firm favourite for parents and kids in sourcing fun things to do close by.

Fun Nearby retains much of the I’m Bored iconography, but has streamlined the event uploading process – which can now be done by event organisers directly. It has also improved its categorisation and the geo-location function – on the site and via the Android and iOS apps. The service will continue to issue its newsletters and have a strong Facebook presence (currently over 50 000).

Explaining the rationale behind the re-brand, Steyn said: “We have always seen ourselves as an international application and while undergoing an upgrade of the technology behind the platform, we felt it was as good a time as any, to move onto a global URL.

“When we analysed what this service accomplishes, we realised that the ‘bored’ moniker was negative and we wanted to promote the more positive aspect of having fun with the family.”

Fun Nearby features a map view that lets the user see what’s on nearby, supported by large images for easy browsing. Promoters can upload their own family-friendly events, and all events are curated before release to ensure that the standard of the content is high. A new feature due for release this week, will allow users to rate and comment on events, providing valuable community feedback on each listing.

Fun Nearby welcomes all events that are family-focused, including community events, an important focus for the platform going forward. Events can be listed by either going to the website or by sending a mail to: events@funnearby.com.

Staff Writer