TECNO Mobile expands beyond Africa, introduces Phantom 6 and 6 plus

TECNO Telecoms takes official step into the international scene and launched its flagship devices the Phantom 6 and Phantom 6 Plus in Dubai.

The new Phantom 6 wears an ultra slim design with premium chamfered edges, spotting the TECNO brand’s first dual rear camera technology- a high definition combination of 13 mega pixel fixed-focus and 5 mega pixel auto-focus cameras with LED flash.

Taunted by some analysts as the slimmest smartphone with dual rear cameras, the Phantom 6 stomachs an expanded internal storage space powered by 3GB RAM for smoother operations with 32GB ROM leg room, expandable to 128GB. TECNO Phantom 6 enjoys improved processor speed at 2.0GHz, MediaTek’sHelio P10 chipset.

TECNO has done well for mobile phone consumers in Africa over the last ten years. Their customized product lines focus on how to meet the needs of consumers and how to effectively serve them. After 10 years of operations in Africa, TECNO has become one of the leading mobile phone manufacturers across the world. In 2006, TECNO entered the Africa mobile market sphere and in its 10 years stay, they have delivered several high-end devices like smartphones, smart-bands and tablets with the aim of making high-end mobile devices readily available to consumers across every emerging market of the world.

In the last decade, mobile phone penetration rate in Africa has risen from 6% to 80% and TECNO Mobile being a major driver of this development is already servicing over 35 African countries while currently retaining the largest market share of 41.1% and 31.1% in Tanzania and Nigeria respectively.

Mr. Vane Ni, Deputy General Manager and Global marketing lead at TECNO Mobile said, “we are proud of what we have been able to achieve in Africa so far and we are confident that the time is right for us to duplicate the same success across other emerging markets. When we arrived Africa 10 years ago, very few people would have thought that we would grow so fast to control the largest market share of 25.3% across six major African markets – Kenya, Nigeria, Ghana, Tanzania, Cameroon and Ethiopia”.

TECNO has extended its web to more than 48 countries of the world, across the Middle East, South East Asia and South America – this has made them one of the mobile brands to reckon with, not just in Africa but also globally, while serving about 2.5 billion consumers, which is 35% of the world’s population.

Staff Writer