In an attempt to curb consumers from receiving unsolicited messages, Etisalat Nigeria has implemented a new facility dubbed “Do-not-Disturb” (DND).
According to the company, the service is set to enable consumers, on its network, to opt-out either completely or partially from receiving unsolicited marketing text messages and phone calls.
Having identified improperly managed unsolicited marketing messages and calls as a major source of customer dissatisfaction, according to TelecomPaper, the Nigerian Communications Commission (NCC) engaged network operators to develop effective solutions to address the issue. As a direct result of this, Etisalat has implemented the DND service, which is designed to offer subscribers greater choice in determining the type and frequency of messages they receive.
Further to the recent NCC directive, the DND service is available on the Etisalat network using the uniform short code, 2442, across all networks for ease of access.
Subscribers on the Etisalat network can access the DND service by sending ‘STOP’ to 2442; consumers can also request for a partial DND service, which will allow them to receive only a specified class of messages that are of interest to them such as Sports, Religion, Health, among others.
To activate the partial DND service, customers are required to send ‘HELP’ to 2442 to receive information about the available classifications and their activation codes; then send the activation code to 2442 to activate a specific class of messages.