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Samsung launches Business Partner programme

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Samsung Electronics South Africa has launched its Business Partner Programme as part of the Samsung Team of Empowered Partners (STEP) initiative to enable partners to better integrate Samsung technology into their overall product and solutions portfolios.

 (image: Charlie Fripp)
Samsung Electronics South Africa launched its Business Partner Programme (image: Charlie Fripp)

“Samsung is committed to the business success of those market players aligned to our organisation. As such, Samsung Business Partners form an integral part of our ecosystem. Working with them, Samsung develops integrated solutions on their behalf to optimise new business opportunities,” says Manoj Bhoola, Business Leader for B2B at Samsung Electronics South Africa.

The focus of the Business Partner Programme is to deliver enterprise-ready solutions encompassing mobility, business applications, virtualisation, collaboration, and productivity. These are delivered on smartphones, tablets, notebooks, and large format display screens, all supported by print solutions.

“Distributors play a key role in delivering Samsung products and services to our partners – assisting us in meeting the needs of our enterprise stakeholders across South Africa and as such, the STEP programme has been designed to provide them with Samsung thought leadership, support, and extensive product offerings to do exactly that. What’s more, it also assists them in serving their clients more efficiently and improve their bottom line,” says Bhoola.

The STEP programme offers three partner tiers – Platinum, Gold, and Silver. Each tier has specific performance criteria and associated benefits. As they advance to higher tiers, they receive increasing levels of opportunity for growth and reward.

Samsung Business Partners will also have a series of financial benefits to reward targets realised, marketing collateral to increase brand awareness, and sales support throughout the entire sales cycle. Through this they are able to qualify for different benefits and support from Samsung. The STEP programme is supported by a Partner Portal that will allow potential partners to register, as well as allow those already aligned to Samsung to request demonstration kits, view their financial performance with Samsung, register deals, download marketing collateral and product specifications.

Samsung will offer its partners online and offline training including sales, pre-sales, technical workshops, and technical training on topics such as installation, configuration, implementation, and troubleshooting.

Staff writer

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