Canon unveils new PowerShot camera range

Adding to its trademark line of esteemed digital cameras, Canon U.S.A. today announced the release of four new feature-packed PowerShot digital cameras: the PowerShot G16, PowerShot S120, PowerShot SX510 HS and PowerShot SX170 IS.

Designed to help photo enthusiasts create high-quality images and videos, these cameras feature advanced DIGIC imaging technology to deliver superb image quality in portable, compact digital camera bodies. In addition, all four models have the ability to achieve faster autofocusing speeds than was possible with previous PowerShot models.

“At Canon we are continually inspired to introduce the latest technological advancements to the PowerShot line of digital cameras,” said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A.

“Although smartphone camera popularity is continually increasing, the PowerShot line of cameras offers features such as advanced image sensors, high-quality optics, low-light capabilities and extremely fast autofocusing speeds that, when combined, are unrivaled by smartphone technology.”

The PowerShot G16 and S120 also feature the new Star mode to help users capture the brilliance of a starry night sky, while the new Background Defocus mode allows users to soften the background of their images for a portraiture look.

For the connected photographer, the PowerShot G16, S120 and SX510 HS digital cameras come with built-in Wi-Fi technology that allows for outstanding quality images and video files to be wirelessly transferred from the camera to social networking sites through CANON iMAGE GATEWAY#, to a PC, or users can upload images to virtually anywhere on their compatible iOS or Android device with the download of the free Canon CameraWindow app.

The PowerShot G16 digital camera builds upon the success of the PowerShot G15 by utilizing some of Canon’s most innovative technologies. The first PowerShot in the G-series to come equipped with built-in Wi-Fi technology, the G16 has the ability to share images and video to social networking sites such as Facebook, Twitter, YouTube, and Flickr or via email through the use of CANON iMAGE GATEWAY. Users can also upload images from almost anywhere via their compatible iOS or Android device with the download of the free Canon CameraWindow app.

Staff Writer