Sony unveils new Xperia ZR smartphone

On Fridcay 10 May Sony Mobile unveiled the Xperia ZR mobile phone, a recent addition to the company’s smartphone range and boasting the highest level of water-resistance. Featuring a 4.6″ HD Reality display, 13 megapixel fast capture camera, Qualcomm Snapdragon S4 Pro quad-core 1.5 GHz processor, and 4G LTE, the mobile device aims to provide quality communications for the most hardened adventurers.

Sony Mobile has unveiled the Xperia ZR mobile phone (image: Sony)

“The Xperia ZR pushes the boundaries of where and how consumers can use the full potential of their smartphone. By combining Sony’s leading camera technology with the highest level of water-resistance, you will never miss another moment,” said Calum MacDougall, Director of Xperia Marketing at Sony Mobile Communications.

“Bringing together the best of Sony’s leading technology, media applications and easy one-touch connectivity with the largest ever range of NFC-enabled accessories, the Xperia ZR delivers the unique smartphone experience that people can expect from Sony,” he continued.

The phone is capable of being submerged in 1.5 meters of fresh water for up to 30 minutes, is dust-resistant as well as IP55 and IP58 compliant.

“Combined with its dedicated camera key, the waterproof capabilities let you shoot videos in Full HD or snap pictures underwater, capturing the sharpest visuals. The camera key also allows you to shoot even from a locked screen, meaning you’ll never miss a moment again,” Sony said.

The company added that the “Xperia ZR also features Battery STAMINA Mode which significantly improves the standby time of your smartphone by four times or more by automatically shutting down battery-draining apps whenever the screen is off and starting them up again when the screen is back on.”

The Xperia ZR will launch in various global markets, including Africa,  from Q2 2013.

Staff writer