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Africa clicks together as Madiba dominates social networks

July 18, 2012 • Online & Social

Social networks and online media sites have been inundated with messages of best wishes and goodwill to former South African President, Nelson Mandela, on his 94th birthday.

Madiba's birthday attracts messages from far and wide across social media platforms. (Image: File)

Messages were sent from all over the world from celebrities, institutions, businesses and ordinary citizens to congratulate the iconic statesman on his day.

Madiba’s birthday has been used to drive the ’67 minutes’ campaign, a focused initiative that encourages the public to give up 67 minutes of the day to contribute to social welfare and community development in some way.

Technology has been at the forefront of planned efforts to mark July 18. In June organisers behind LeadSA, The Nelson Mandela Foundation and a number of celebrities formed part of a joint initiative ( together with a 500+ crowd who gathered at the Nelson Mandela Square) to organise a live video recording of a special ‘happy birthday’ song and tribute.

The recording reportedly went viral to more than 64 countries on June 18 until July 17.

Twitter has featured regular and ongoing messages from a host of well-known locals, including 5fm DJ Gareth Cliff, The Sharks rugby team, Highveld Stereo’s Darren Simpson, 702’s John Robbie.

Evita Bezuidenhout (aka Tanie Evita) tweeted: “Happy 94th #Madiba! My 67 minutes today with children from Darling at the local SPCA being loving to cats and dogs. Animals have rights too.”

Lead SA posted the message: “Happy Birthday Madiba! Thank you for the inspirational man you are to South Africa & the world!”

CNBC Africa ‏@cnbcafrica said, “Happy Birthday Tata Madiba, you are a precious gift to all of us, from Africa to the world. #CelebrateMadiba”

Olukayode Ogunbayo ‏@kaykayjabari tweeted, “Happy 94th Birthday Madiba, Africa appreciates U…Papa, Africans love U!”

MTN CAMEROON ‏@MTNCameroon said, “Mandela Day! Yes, Nelson Mandela is 94! Let’s wish him a Happy Birthday! Be inspired by THE GREAT MADIBA! Be #Unstoppable!”

Greenpeace Africa ‏@Greenpeaceafric posted, “Happy 94th Birthday, #Madiba! Thank you for everything you’ve done for our country.”

People from all walks of life and across various countries also took to Facebook to express their feelings for the man who many affectionately call ‘Tata’

Nyoka Sifiso said, “Happy birthday Mr. Madiba thank you for everything you have done for us. We love you. You are the hero. VIVA MADIBA.”

Carol Booth posted the message, “Happy birthday Madiba”

A post by Zelda Dunn Smith said, “Happy 94th Birthday to the most famous, unselfish, caring man in the world. We love you Tata Madiba.”

Chris Tredger

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