Nigeria’s Etisalat launches Easy Cliq

Nigerian telecommunications company Etisalat has launched a new repackaged and reloaded Easy Cliq into the market, the company said in a press conference. The new product is aimed at increasing youth access to the mobile market.
The company said the Easy Cliq is “specially designed to cater for the needs and lifestyle of the youth market segment.”
Easy Cliq comes with two new features, the Cliq for the week and Cliq for the day. The old Cliq offers 15 MB of free data to subscribers for a recharge rate of N200, the new version offers discounted call rates of 25k/sec to other users at only N5.
It also boasts of a number of features, including unlimited SMS services, free midnight calls, Talk ‘n’ share, Bonus on in-coming calls and one cliq, one tune, which the company is hopeful will increase young users.
Speaking at a press conference to unveil the new Easy Cliq, the Chief Executive Officer, Steven Evans, while highlighting the achievements of the company for the previous year, explained that the product is being packaged to meet the ever-increasing demand of the youth market for unique service offerings and data services.
“Easy Cliq is repackaged to showcase our commitment to subscribers who constantly desire a refreshing and dynamic approach to expressing themselves in the way they communicate with friends and loved ones,” he began.
“It is also for our young subscribers who have a high propensity to consume data thus, enabling them express themselves and connect uniquely with their peers.
“We have reloaded Easy Cliq with additional services designed to further endear and excite subscribers in the youth segment,” he added.

Staff reporter