Ogilvy introduces new search software to SA

Head of Neo, Mia Scholtz
Following the launch of Neo in South Africa earlier this year, Ogilvy’s own digital media agency is now tapping into its abundance of international resources. With 39 offices across 32 countries worldwide, Neo South Africa is able to tap into the latest developments and world class expertise in areas such as social search, affiliate marketing and data modelling. Head of Neo, Mia Scholtz, recently returned from digital marketing summits held in Milan and London respectively, with EMEA Neo directors bringing with her, revolutionary online tracking software, Marin Search Marketer.

This software, which is now being used for the first time in South Africa by Ogilvy Neo, is a browser-based paid search management application, designed to address the workflow, analysis, and optimization needs of large-scale advertisers and agencies, saving valuable time and improving financial performance.

Over 500 companies, including many of the world’s largest interactive agencies and advertisers, rely on Marin Software’s platform to manage more than $1.3 billion of annual marketing spend globally. Leading advertisers using Marin Search Marketer include Razorfish, University of Phoenix, Macy’s, KAYAK, PriceGrabber, Salesforce.com, Reply and of course Neo@Ogilvy global and now Neo South Africa.

Scholtz’s recent visit brings this revolutionary digital software into the South Africa office further developing the agency’s abilities to provide a complete suite of digital offerings.

“I have been fortunate enough to be exposed to some of the most sophisticated software online marketing has to offer. I am thrilled to now be in the position to train my team to implement locally,” says Scholtz

As the largest and fastest growing online advertising channel, paid search marketing continues to become increasingly competitive and complex.

“To make the most of our clients’ digital marketing spend, we require a solution that can assist in making things simpler and most of all, optimising activity across the online sales funnel i.e. increasing our clients’ sales while at the same time reducing costs,” she adds.

“The software helps us to find the best and worst performing keywords. It ensures speedy and effective search marketing campaign solutions which in turn generate increased sales and data capturing for clients, giving us the leading edge in South African SEO marketing,” explains Scholtz.

The Neo South Africa team are currently being trained in the new technology at webinars running in Cape Town by Neo’s UK office. Following global practice, Neo will be piloting the software with IBM.

“Search marketers all over the world continue to choose Marin because of its measurability and proven ROI,” comments Scholtz.

Neo South Africa is currently reaping the benefits of its expansion into SEO. The move brought organic and paid search in-house bringing Neo one step closer to becoming the country’s most sophisticated digital media strategy, planning and buying agency.

“The introduction of Marin into an already, formidable territory makes us more confident in our abilities to produce the best results for our clients, differentiating us as a truly unique digital media agency in South Africa,” concludes Scholtz.