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CISCO heightens support for Nigeria’s SMEs

August 28, 2009 • Top Stories

Cisco has announced a heightened program of support for small businesses throughout Nigeria.
Through this initiative Cisco aims to help small businesses in Nigeria gain greater agility and efficiency in working with customers who are increasingly expecting to do business on the move, on the Internet and via video.

This program builds on the $100 million global strategic initiative launched earlier this year which focuses on small business networking and communications solutions for companies with fewer than 250 employees.
Vincent Entonu, channel business manager, Cisco Nigeria commented, “Small businesses are the lifeblood of the economy in Nigeria today and in today’s environment, it’s critical that small-business owners have a technology partner they can trust to help them find and deploy the right solutions to
grow their businesses. With the widest range of solutions, from value-driven point products to expandable and upgradeable solutions to grow on, Cisco can meet any small business’ communications needs.”

Owen Nwelih, SMB marketing manager, Cisco Africa added, “The number one priority for small-business owners in Nigeria is to grow their companies, not become technology experts. Small businesses learn about and implement technology in a very different way to large enterprises. Recognising this,
Cisco has transformed the way we communicate with small-business customers with a customized SMB-specific website and marketing campaigns that focus increasingly on business capabilities and benefits of complete solutions rather than on products and technologies.”

Cisco’s dedicated Small Business Technology Group (SBTG) develops technologies focused on six areas consistently highlighted as top priorities by small businesses for enabling business growth: connectivity, security, remote access, productivity, customer interaction and customer
support. The SBTG is part of a companywide initiative composed of sales, marketing, services and technology groups that will focus solely on the small-business segment.


Okoro Chinedu

Lagos

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