Digivox, popimedia launch new campaign


DIGIVOX, the digital agency responsible for digital marketing on behalf of South Africa’s iBurst, together with Social Media Specialists, Popimedia Innovations, have launched the iBurst “Dial-up is Dead” campaign for iBurst Broadband Internet.

Entrants stand to win Acer Notebooks and iBurst Wireless connection worth R13 000.

The iBurst “Dial-up is Dead” campaign focuses on an interactive online experience via a shareable widget placed on various properties throughout the web and syndicated across multiple Social Networks. Through the initiative, the consumer is asked to engage in a way that features the advantages of iBurst Wireless.

officials said the campaign enabled hot sales leads and live feedback across all channels.

Mthulisi Sibanda