SONY Ericsson has unveiled goals for reducing carbon dioxide emissions across the whole company by 20 percent by 2015.
At the same time the company said it was committed to reducing the total greenhouse gas emissions by 15 percent from the full life cycle of its products from the mining, production, through the use by consumers to the end of life management by 2015.
“Since the start of the joint venture in 2001, Sony Ericsson has strived to exceed industry standards in the removal of harmful substances and energy efficient chargers. We have implemented a full life cycle approach to sustainability in order to build phones with a green core as well as reducing CO² emissions from the product in use and ensuring sustainable end-of-life treatment.” said Dick Komiyama, President, Sony Ericsson.
“Today’s announcement on emission reduction targets and the new GreenHeart™ pioneer products is the next step in building a more sustainable business and a key pillar in our invigorated product portfolio strategy.”
The company is also committing to a significant increase in the volume of phones collected as part of its global TakeBack initiative. Sony Ericsson aims to collect one million phones yearly from its own system from 2011 onwards making it easy for consumers to recycle by providing more locations and information about the process, he said.
Anne-Sofie Andersson, Director, International Chemical Secretariat (ChemSec) said, “Sony Ericsson proactively engages with our organisation on a number of chemicals related sustainability issues. In the ChemSec Business Group Sony Ericsson is a constructive and ambitious counterpart, actively contributing to the debate on initiatives such as the revision of RoHS, aimed at reducing the use of toxic chemicals and heavy metals in consumer goods.”
“Information and communications technologies can have a major role to play in delivering a low carbon world,” stated Peter Madden, Chief Executive, Forum for the Future. “We’re really pleased to be working with one of the leading manufacturers – Sony Ericsson – as they commit to making the carbon reductions necessary to avoid climate change and ensure their business can prosper in the low carbon economy of the future.”—
