Zain introduces new “super” stores

Zain has introduced its new flagship telecom store in Bahrain, with additional outlets being planned for Nigeria and Kenya, among others.

The new store contains state-of-the-art technology, providing the customer with a unique, interactive and informative shopping experience.

Says Dr Saad Al Barrak, Zain Chief Executive Officer, who was present at the launch f the new store: “This store of the future sets the tone for what a retail telecommunications environment should be in the 21st century,” and continues “Our brand is young and that’s exactly the approach we have taken in designing this, our flagship shop. It combines and reflects Zain’s core values of radiance, heart and belonging in a revolutionary, appealing and fun environment that allows customers to experience Zain’s ‘wonderful world’.”

Some of the technologies used in the store include motion sensitive displays, changing as customer walk by, and “lift triggers” which display certain types of information when customers pick up and handle displayed products.