Mobile-XL, a U.S. based technology company, has entered into a partnership with a Kenyan content provider to offer local event content to Kenyan mobile subscribers.
The partnership between the U.S. firm and Kenyabuzz will make content available via Mobile-XL’s proprietary XLBrowser. Says Alix Gruber, director of KenyaBuzz: “We have seen a demand for information about local events. Joining forces with Mobile-XL provides us with a fast and easy way to give our consumers information while they are going about their daily duties. This is a really convenient way for people to know where to go and what to do without having to rely on a computer,”
The XLBrowser utilizes sms technology to provide content on almost any model of handset, with an intuitive user interface. Content topics will include news, sports, finance, entertainment, games and music.
It is anticipated that the sms-based technology will also make the service relatively cost effective for Kenyan mobile subscribers.