Motorola makes journalists work easier

THE work of journalists will be made easier following Motorola’s introduction of a Multi-Media Messaging Service Centre (MMSC) this month with a view to provide enhanced media experiences.

According to Motorola’s vice president of Business Operations, Dan Aderhold, the latest development will enable media mobility by delivering high quality multi-media messaging service encompassing audio, text, pictures and video between different devices, technologies and operators. All this will be possible through a high availability carrier grade platform.

Aderhold said the state-of-the-art technology was an optimal solution to provide growth capacity and leading functionality based on the product’s advanced scalable architecture, high reliability and overall cost effectiveness.

In a statement to ITNewsAfrica, Aderhold said the new Motorola’s MMSC transcoding delivers high quality multi-media adaptation capabilities, which results in an unrivalled end user experience.

“It’s an innovative solution to help Motorola’s operator customers optimize their networks for delivery of personalized, on-demand services and content.

“Like our earlier version, the new MMSC lets wireless customers personalize their media experiences to enjoy pictures, video, and audio content on their devices while connecting to another device to share with friends,” said Aderhold.

He said the only difference with the new MMSC platform was that the operator has increased capacity from less equipment, meaning lower costs but a more efficient network.

“In addition, the new MMSC incorporates advanced capabilities that facilitate seamless integration with increasingly popular applications such as mobile advertising, social networking and simplified management of user generated content,” said Aderhold.

Motorola is a household name in the field of technology, more precisely on innovation in communications development.

Motorola develops technologies, products and services that make mobile experiences possible. The company’s portfolios include communications infrastructure, enterprise mobility solutions, digital set-tops, cable modems, mobile devices and Bluetooth accessories—ITNewsAfrica.