Another technological offer from Sony Ericsson

SONY Ericsson, whose usage of its devices has grown significantly in Africa, has announced a new product into its mobile music range by combining wireless connectivity to produce the W715 Walkman phone.

It said the device would enable quick access to its navigation services through among others a dedicated key.

Aside from turn-by-turn pedestrian or driving navigation available using Vodafone Find&Go, customers will be able to find their nearest restaurants, hotels or shopping centers all within a few clicks on their new mobile phone, the company said.

“The W715 Walkman phone features the same superior sound quality as the W980 Walkman phone, which was rated ‘best audio experience’ in independent tests.”

“On the top of premium music experience with crystal clear sound, the W715 includes popular Walkman features such as the music recognition application TrackID, SensMe for matching your mood to the music, and Shake Control to change tracks with the flick of a wrist. All this provides for a premium Music experience, fully integrated with Vodafone Music, allowing easy access to single and album downloads,” said Sony Ericsson.

“The W715 is another exciting exclusive for Vodafone customers,” said Patrick Chomet, Global Director of Terminals at Vodafone.

The seamless integration with Vodafone’s Music services, such as single or full album download, provides for a great overall experience on our fast and reliable network. With fully integrated GPS and Vodafone Find&Go, this phone is offering a very attractive feature set in a combination we know customers are asking for more and more.”

“We are continuing to progress the music capability on our phones,” added Peter Marsden, Head of Vodafone at Sony Ericsson.

Usage of Sony Ericsson devices has grown significantly in Africa and around the world, particularly its Walkman range–ITNewsAfrica.