Kenya’s fourth mobile service provider — Econet Wireless — switches on its network this weekend with a promise to shake up the barriers encountered by users calling from one network to another.
Although the operator marketing its services under the Yu brand has kept its pricing structure close to its chest, Business Daily has learnt it will be charging the lowest tariff for calls between its network and rivals Safaricom, Zain and Orange.
Prepaid subscribers on its network will enjoy a tariff of Sh3 per minute for calls within the network.
These rates reflect the company’s assertion that it will not engage in price competition per se, but pursue a low margin high-volume pricing model.
Business Daily Africa
