launches Nigeria’s first Mapvertsing Platform in Lagos âNigeria’s foremost online interactive map is proud to announce the introduction of an innovative map-based advertising platform that allows companies in Lagos to advertise their brands on an interactive map. This concept called Mapvertising is the unique way of pinpointing a business advertising on maps using specific company logos with associated information displayed via the mouse-click function thereby providing a medium for businesses in Lagos to show their corporate locations – hotels, petrol stations, shops, Banks, ATMs, restaurants – and local advertising – directly on an interactive map using their campaign logo.

Ireti Ajala, the CEO of Spatial Technologies Ltd, the owner of said that “With over 10million internet users in Nigeria, this solution couldn’t have come at a better time.’s mapvertising and interactive map services help businesses connect with their customers, while reinforcing their brand and driving them to their locations” with a unique user-base of over 50,000 registered more than 100,000 page impressions in August 2008 making it one of the most visited websites in Nigeria. For companies who take advantage of’s Mapvertising introductory offer of N4,499.99 per location, their corporate logos or customised pictures are used to mark the location of their businesses on an interactive map thereby making it very easy for users to identify their location and increases the likelihood that they will visit their stores, offices,etc. For companies who are not interested in taking up this mapvertising offer, a generic symbol is simply used to represent their location. This makes it difficult to uniquely identify their stores”