A key feature of Vodafone’s newly launched Mobile Internet Service in the UK is its ability to accurately render web-pages designed for computers on the much smaller screens of mobile devices.
Vodafone claims that its technology provides a new way of handling content on its network which will make most sites viewable on almost all its handsets.
Customers will therefore be able to comfortably replicate on their handsets everything they normally do on a computer such as sending emails, updating a MySpace profile and buying and selling goods on eBay.
According to Vodafone, it has worked with its suppliers such as Novarra, to develop technology which understands how the web page is put together and repurposes it to display on a mobile.
Vodafone has also worked with sites such as MySpace and YouTube to develop mobile-friendly versions of their content.
Novarra’s technology is able to detect which handset is being used to access the content. Vodafone claims that around 150 models (96% of its handsets) will be able to use the technology because they all have a GPRS radio.
The new process involves compressing the content to just a tenth of its original size, providing lower data usage and higher download speeds. However some Flash sites may still not display as intended.
Source: Platinax
