Veeam Software Expands Channel Leadership Across EMEA

Veeam^® Software announced a significant boost to its EMEA Channel strategy with the appointment of 3 new leaders: Nick McAlister as Channel Director UKI, Charbel Zreiby as Channel Director EMEA East, and Roman Brandl as Enterprise Channel Director EMEA.

These appointments reflect the company’s ongoing commitment to driving growth, innovation, and customer value across the region under the leadership of theSenior Director of EMEA Channel Sales, Kinda Baydoun.

“Veeam is setting a new standard for what partnership means in the data resilience space,” said Kinda Baydoun. “With Nick, Charbel, and Roman on board, we’re doubling down on SaaS transformation, leading the way in enterprise data resilience, and ensuring our ecosystem has the innovation and support needed to thrive.”

Nick McAlister has over 20 years of experience in partner network development and enterprise channel management across EMEA, including senior roles at VMware. He has led multi-billion-dollar channel programs, driving significant revenue growth, and specializes in streamlining operations and crafting market-leading go-to-market strategies.

With over 20 years in the IT industry, Charbel Zreiby has led channel strategies across Turkey, the Middle East, and Africa. He has held leadership roles at Dell Technologies and is known for fostering trusted relationships and driving successful channel initiatives in diverse markets. His focus is on partner engagement and empowering teams through genuine, collaborative leadership.

Roman Brandl’s background centers on supporting large Pan-EMEA partners and driving enterprise channel success for leading IT vendors. He is experienced in managing strategic alliances and accelerating growth with top enterprise partners.

Veeam continues to optimize partner coverage, accelerating VDC adoption, and maximizing investment across the region. Under Kinda Baydoun’s leadership, Veeam is further strengthening its partner network and delivering innovative solutions that address the evolving needs of customers in today’s digital landscape.

“With the addition of these veteran channel leaders, we are reaffirming our commitment to our partners and customers,” Kinda Baydoun said. “Their expertise will be instrumental in advancing our channel strategy—enabling us to create new synergies and develop multidimensional partnerships, especially through deeper engagement with Alliances and GSIs in the Enterprise space. We are positioning our ecosystem for even greater success as we continue to lead in enterprise data resilience and SaaS transformation.”