TransUnion, a global information and insights company, has unveiled a new chapter in its South Africa-focused Be the Reason Things Change campaign with the launch of a powerful AI-driven brand film.
Developed with creative agency One Over One and production partner Run Jump Fly, the film fuses artificial intelligence with authentic storytelling to capture the experiences of everyday South Africans navigating the financial system. It serves as both a creative innovation and a powerful social statement—demonstrating how data, when used responsibly, can shine a light on those who are often unseen.
The AI film builds on the success of TransUnion’s Be the Reason Things Change movement, which has inspired South Africans to act—making the invisible visible and driving meaningful impact across the country.
“The AI film is more than a creative milestone; it’s a deeply human story told through the lens of technology. Using AI-generated visuals, the film brings to life the emotional realities behind financial data – the hope of opportunity, the weight of exclusion, and the power of visibility,” said Amy Beck, CMO of TransUnion Africa. “Rooted in empathy and powered by innovation, the film embodies our belief that technology should serve people, not the other way around. It invites viewers to look past the numbers and be part of a movement changing the way we see each other”.
AI with a Purpose
In an age where artificial intelligence often feels distant or impersonal, TransUnion’s new film reframes the narrative—showing how innovation, when guided by empathy, can accelerate financial inclusion and create lasting change.
Unlike many AI-driven creative pieces that use artificial intelligence in fragments—generating snippets, visuals, or voiceovers—this film is a fully integrated, end-to-end AI production. From concept to execution, every aspect of the film was shaped using AI tools, making it the first of its kind on the African continent. What sets this film apart is not just its use of technology, but its authenticity and purpose. The film draws its narrative from real lives and lived experiences, transforming data into emotion and statistics into stories that matter.
The campaign continues to challenge traditional notions of creditworthiness by advocating for alternative data and inclusive scoring models that better reflect the realities of underserved communities.
